NoW NHS Libraries logo

NOW Library Service



North West
Knowledge and Library Services




Image from Google Jackets

Marketing for hospitality and tourism [electronic resource] / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Publisher: Boston, [Mass.] ; London : Pearson, [2010]Copyright date: copyright 2010Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan; Global editionDescription: 1 online resource (xxiii, 683 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292363523 (ebook)
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 647.940688 23
LOC classification:
  • TX911.3.M3 K68 2022
Online resources:
Contents:
PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and Tourism Service Characteristics of Hospitality and Tourism Marketing The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing Environment Marketing Information Systems and Marketing Research Consumer markets and Consumer Buying Behavior Organizational Buyer Behavior of Group Market Market Segmentation, Targeting, and Positioning PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Designing and Managing Products Internal marketing Pricing Products: Pricing Considerations, Approaches, and Strategy Distribution Channels Promoting Products: Communication and Promotion Policy and Advertising Promoting Products: Public Relations and Sales Promotion Professional Sales Direct and Online Marketing: Building Customer Relationships PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination Marketing Next Year's Marketing Plan
Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Holdings
Item type Home library Class number URL Status Notes Date due Barcode
E-book Bolton NHS Library Link to resource Not for loan local info note
E-book Bridgewater Community NHS Library Link to resource Not for loan local info note
E-book East Cheshire NHS Library Link to resource Not for loan local info note
E-book Greater Manchester Mental Health NHS Library Link to resource Not for loan local info note
E-book Mid Cheshire NHS Library Link to resource Not for loan local info note
E-book Pennine Care NHS Knowledge Service Link to resource Not for loan local info note
E-book Tameside and Glossop NHS Library Link to resource Not for loan local info note

Previous edition: 2006.

Includes bibliographical references and index.

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and Tourism Service Characteristics of Hospitality and Tourism Marketing The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing Environment Marketing Information Systems and Marketing Research Consumer markets and Consumer Buying Behavior Organizational Buyer Behavior of Group Market Market Segmentation, Targeting, and Positioning PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Designing and Managing Products Internal marketing Pricing Products: Pricing Considerations, Approaches, and Strategy Distribution Channels Promoting Products: Communication and Promotion Policy and Advertising Promoting Products: Public Relations and Sales Promotion Professional Sales Direct and Online Marketing: Building Customer Relationships PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination Marketing Next Year's Marketing Plan

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

Description based on print version record.