Why are some people and organizations more inventive, pioneering and successful than others? In business, it doesn't matter what you do, it matters WHY you do it. Here, Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - why? THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because it doesn't matter what you do, it matters WHY you do it.Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why.WHAT READERS ARE SAYING:'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.''What he does brilliantly is demonstrate his own why - to inspire others - throughout.'

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