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Marketing for hospitality and tourism (Record no. 57440)

MARC details
000 -LEADER
fixed length control field 04057nam a2200517 i 4500
001 - CONTROL NUMBER
control field BDZ0048880340
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240517092043.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220915t20222022enka fob 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292363523 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions pn
-- rda
Transcribing agency StDuBDS
Modifying agency UkHIBB
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number K68 2022
072 #7 - SUBJECT CATEGORY CODE
Subject category code TRV
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code TTVC
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNSH
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code TTVC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNS
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Authority record control number or standard number http://id.loc.gov/authorities/names/n79105772
Real World Object URI http://viaf.org/viaf/14771959
Personal name Kotler, Philip,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism
Medium [electronic resource] /
Statement of responsibility, etc. Philip Kotler, John T. Bowen, James C. Makens.
250 ## - EDITION STATEMENT
Edition statement Eighth edition /
Remainder of edition statement Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, [Mass.] ;
-- London :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice copyright 2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxiii, 683 pages) :
Other physical details color illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
500 ## - GENERAL NOTE
General note Previous edition: 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and Tourism Service Characteristics of Hospitality and Tourism Marketing The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing Environment Marketing Information Systems and Marketing Research Consumer markets and Consumer Buying Behavior Organizational Buyer Behavior of Group Market Market Segmentation, Targeting, and Positioning PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Designing and Managing Products Internal marketing Pricing Products: Pricing Considerations, Approaches, and Strategy Distribution Channels Promoting Products: Communication and Promotion Policy and Advertising Promoting Products: Public Relations and Sales Promotion Professional Sales Direct and Online Marketing: Building Customer Relationships PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination Marketing Next Year's Marketing Plan
520 8# - SUMMARY, ETC.
Summary, etc. This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Expansion of summary note Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT HEADINGS
Subject heading Marketing.
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh85081333
9 (RLIN) 3979
650 #0 - SUBJECT HEADINGS
Subject heading Hospitality industry.
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh88004814
650 #0 - SUBJECT HEADINGS
Subject heading Tourism.
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh85136255
650 #7 - SUBJECT HEADINGS
Subject heading Travel and Tourism.
Source of heading or term ukslc
650 #7 - SUBJECT HEADINGS
Subject heading Hospitality & service industries
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
Dates associated with a name 1948-
Fuller form of name (John T.),
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
Authority record control number or standard number http://id.loc.gov/authorities/names/n79034848
Real World Object URI http://viaf.org/viaf/42074618
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version :
International Standard Book Number 9781292363516
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="#gotoholdings">#gotoholdings</a>
Link text Access resource
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-book
Source of classification or shelving scheme National Library of Medicine Wessex
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
        Bolton NHS Library Bolton NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        Bridgewater Community NHS Library Bridgewater Community NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        East Cheshire NHS Library East Cheshire NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        Greater Manchester Mental Health NHS Library Greater Manchester Mental Health NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        Mid Cheshire NHS Library Mid Cheshire NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        Pennine Care NHS Knowledge Service Pennine Care NHS Knowledge Service 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note
        Tameside and Glossop NHS Library Tameside and Glossop NHS Library 06/11/2023   06/11/2023 https://www.vlebooks.com/product/openreader?id=CHRISTIEFT&accId=9156827&isbn=9781292363523 06/11/2023 E-book local info note